By: Anelisa Centani
In the dynamic entertainment landscape, CFMK 360 Video Booth has emerged as a beacon of creativity that creates unique 360-degree videos. Fortune Masuku established this business in Pretoria and Johannesburg last year. It rents a 360-degree video booth from R1500 per hour for all events. Fortune, 27, who is originally from Mpumalanga, believes that his company is unique because it gives clients a platform to lay out their designs. The CFMK 360 Video Booth offers an advertisement for their clients, which is why they design their own layout and logos. The business also captures videos in epic quality and gives its clients a fantastic event recap.
Masuku changed his teaching career when he got the opportunity to be a videographer. He told Vutivi News he had always been passionate about being a high school teacher, and he studied for his honours degree in teaching STEM (Science, Technology, Engineering, Mathematics). Masuku took the risk when he saw an advert for the 360-video booth. “When I saw the advertisement on Facebook, something told me to take the risk. I had no negative thoughts that convinced me about failing in this business,” he said. He invested R20,000 in his business, including a subscription to a video editing app, ring lights, and a 360-video booth machine. He manufactured all his equipment in China.
Masuku started operating his business by capturing church events. He managed to get his first clients from church, and he believes they are his biggest supporters. Masuku said he initially struggled because his videos were dark. “When I started this business, I had no idea I needed ring lights for better video quality. Also, I was not familiar with Canva App, and I had to learn how to edit using the app”, he said. Makhosini Mthethwa was one of the individuals who assisted Masuku with editing his 360 videos. “I was lucky to be surrounded by people who are full of knowledge with the equipment and always willing to assist me,” he said. Masuku normally charges R1500 per hour for covering the event. “I do charge differently depending on the season. Some seasons I initiate discounts because I want to raise money fast,” he said.
Masuku confirmed to Vutivi News that he has made more than the R20,000 he invested in his business, and he did not regret quitting his teaching job because this business was the first step to tremendous success. Masuku has managed to work with big companies like EY South Africa. His current project involves the University of Johannesburg called Student Expo. In the future, he wants to collaborate with Wits University for any upcoming projects. He doesn’t see himself teaching in high school again. “As a leader, it is essential to be flexible because the world is changing. Therefore, as an individual, I believe in updating or changing myself. In the future, I see myself owning a construction company and being a motivational speaker.”