The outbreak of the coronavirus pandemic in 2020 compelled many industries and organisations to fast-track the adoption and usage of online and e-commerce platforms for working, interaction and learning. The implementation of hard lockdowns by many countries saw brick and mortar stores being shut down and consumers increasingly resorting to online transactions.
The exponential uptake of online transactions has been a boon for Avon which has already embarked on the strategy of digitising its platforms and customer-facing touchpoints. Avon has beefed up its digital infrastructure to ensure that its growing army of Representatives, which number over 6 million globally, can leverage the ubiquity of online platforms to enhance their earning opportunity.
Avon has launched an app called Avon ON which enables its Representatives to seamlessly and securely manage their business anywhere, anytime from the convenience of their smartphones.
This Android and iOS-enabled app makes placing orders quick and easy, whilst ensuring that sharing the latest offers and brochures is simple and can be done on a whim. Representatives can place orders on the go, receive instant access to the latest and hottest Avon products, browse and share the latest digital brochures and receive notifications on their phones.
Avon always strives to enhance the customer experience and improve the earning potential of its Representatives. Some of the innovative digital solutions introduced recently include the WhatsApp Bot that customers can use to lodge queries about their orders and an SMS ordering system. Avon customers also have the option of placing orders on the Avon website on https://my.avon.co.za/ and have their orders directly delivered to their doorstep within 24 hours.
The company supplies its Representatives with free online digital marketing training and provides them with free digital tools with content to promote their business on social media. In addition, Avon Representatives could open their online store without incurring any capital outlay and personalise it within Avon Justine’s corporate identity guidelines.
“The future is not something that is years ahead, but it is here already. As a company we need to be agile enough to meet the evolving needs of our customers. While we have embraced the digital journey with zeal and enthusiasm as it enables our representatives to improve their earning potential and our customers to interact with us more seamlessly, we still subscribe to our traditional business model of building relationships. It is not a question of choosing between either platform, but rather, we believe that these two business models can complement each other,” Mareletse explains.